Right NOW.

Paramount Brand Studio led the design and execution for Creative Now, part of the ongoing NOW Series, held in New York City at Paramount HQ in the heart of Times Square. This event brought together marketing and advertising leaders to explore the evolving relationship between creativity and performance in today's fast-moving media landscape. From immersive environmental design to a custom AI-powered, “More Art or More Science” experience, our team shaped a space where bold ideas and real-world impact met, helping brands reimagine how to build relevance, inspire action, and deliver results.