au•d•yns - Logo, Branding, Website
Branding and Design
About the Client:
Audyns (pronounced “audience”) connects agencies and independent TV networks through a centralized, data-driven platform. By aggregating premium national linear impressions from independent network partners, we help buyers reach more of the right viewers—and we make it simple. A true solution for advertisers and their agencies to extend reach, target their desired audiences and gain efficiencies, utilizing distinct national network inventory at scale. For networks, Audyns enhances their DDV capabilities and creates new demand.
Building Audiences
Audyns approached me looking for a brand identity from scratch: a visual language, and a digital presence that could hold its own in a sophisticated B2B advertising space. I developed the logo, full brand system, and website, giving a new company an instantly credible, distinctive look that communicated exactly who they were before they said a word.